RESUME

Experience
Director of Content & Social Marketing, HYP3R San Francisco, CA
March 2019 - August 2019
  • Spearheaded a social media overhaul, launching an Instagram re-brand that increased brand awareness by 20% over a span of three months
  • Created competitive positioning, foundational content strategy and messaging plan designed to re-position HYP3R as the leading location marketing cloud SaaS platform.
  • Defined content and writing standards to drive compelling storytelling that improved engagement on social media ad campaigns and webinars
  • Owned industry award submissions, trade show presence, and event planning & execution
Development Manager, NatureBridge San Francisco, CA
October 2018 - March 2019
  • Wrote proposals and grants for corporate funding for NatureBridge programs, amounting to 25% of $17,911,281 in fiscal year 2019
  • Identified prospects and recruited new corporate donors and sponsors
  • Responsible for supporting a strong base of institutional funders and all aspects of corporate giving
Communications Associate, NatureBridge San Francisco, CA
April 2017 - October 2018
  • Led social media strategy development and execution, increasing following by 80% on Facebook and 30% on Twitter
  • Produced annual reports, blogs, press releases, media lists,  email campaigns, donation appeals, newsletters and website content
  • Designed one-pagers, fliers, brochures, postcards and other collateral pieces
  • Served on the website redesign team, working with in-house and external experts to launch a new user-friendly platform
 
Communications Associate, Clean Line Energy Houston, TX
October - December 2016
  • Drafted content for corporate communications pieces, advocacy support letters and helped maintain media and government relations
Public Relations and Marketing Intern, Pierpont Communications Houston, TX
August - October 2016
  • Produced competitive research analysis report, social media audit and daily media clip reports and media lists for clients

Corporate Communications Intern, LyondellBasell Houston, TX

May - August 2016

  • Contributed to social media strategy development and the creation of the social media playbook

  • Developed a content calendar for internal blogs and social media

  • Completed industry benchmarking for the development of the company's corporate social responsibility program

  • Compiled content for the updated 2016 investor databook

 
Social Media Correspondent, Mayor's Proud Partner Awards Houston, TX

​October 2015

 

  • Crafted social media content for event on Twitter and Facebook social media platforms

Public Relations Consultant, Valenti-Wolff Practicum Houston, TX

August - December 2015

 

  • Produced cyber-scanning report, media kit and public relations plan for a start-up housed in the Wolff Entrepreneurship program

Communications Assistant, University of Houston Office of Sustainability Houston, TX

​July 2015 - May 2016

 

  • Managed social media and executed strategy on platforms including Facebook, Twitter, YouTube, Pinterest and Instagram, increasing online engagement by 50%

  • Created monthly newsletter that reaches 1,900+ subscribers; Wrote and edited blogs; Launched 'Sustainable Coog Series' to engage student community

  • Designed promotional graphics, assisted in event planning, promotion and execution, and created event promotion process document and communications manual

 

Marketing Communications Intern, MAN Diesel & TurboHouston, TX

January  - May 2015

 

  • Managed national and international orders made on promotional items

  • Prepared marketing materials and literature for 20+ exhibitions and trade shows worldwide

 

Tour Guide, Space Center Houston Houston, TX

​January 2012 - August 2014

 

  • Led tours of NASA’s Johnson Space Center to groups of 100+ guests in both English and Spanish to the Historical Mission Control Center, Astronaut Training Facility and the Shuttle Avionics and Integration Laboratory

  • Featured in a televised segment for Telemundo regarding the Saturn V Rocket that aired in March 2014.          

Skills

Social Media

Content Writing
AP Style Writing
Grant Writing
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Drupal CMS
Wordpress
Event Planning

Languages

English

Spanish

Honors & Awards

NACAS Student Author Contest winner

Hispanic Scholarship Fund Scholar

Academic Excellence

Scholarship

Dean's List 

AP Scholar with Distinction

Education​
University of Houston
Bachelor of Arts in Public Relations and Marketing
Magna Cum Laude

 

San Jacinto College
Associate of Arts in Communications

 

Activities
Association for Women in Communications

Interim President, October - December 2016

Manage all operations of the organization and delegate tasks to other officers.

Vice President, January - October 2016

Oversaw duties of officers and approve promotional content and communications; Enforce officer duties and compliance with contracts.


Public Relations Director, May - December 2015

Planned outreach events and maintained relations with other organizations; Coordinated bake sales and increased overall funds raised by 50 percent.

 

The Cougar

News Writer, January 2016 - May 2016

 

Transitions Magazine

Writer, 2016 edition

avid Storyteller · Content strategist

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